10fold labBook a strategy call

Building for outcomes that drive ROI

AI is changing how SMBs should run. We make sure yours isn't left behind.

We find where AI can drive real outcomes for your business, then build it with you.

10fold lab is the premier advisory and execution firm serving Middle East and South Asian markets.

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The team

Who we are

10fold lab is a team of builders, engineers, and experts led by founders who spent their careers advising and building some of the most demanding companies in New York. Now bringing the same rigor to your business.

Portrait of Kartik Vyas

Kartik Vyas

Strategy and growth

Years advising corporations on growth at McKinsey & Company. Holds a masters from Columbia University in the City of New York.

Portrait of Jigar Shah

Jigar Shah

Product and AI

Years building tech products at the forefront of AI at HubSpot, Datadog, and Asana. Holds a masters from Johns Hopkins University.

What we do

Our expertise

Outcomes, not features. Each one ties back to your bottom line.

Automate manual work

Take repetitive, manual tasks off your team and run them reliably.

Operational visibility

Know what's actually happening in your business, in real time.

Efficiency and less waste

Tighten operations, remove waste, and cut the cost of getting things done.

Pricing and marketing

Optimize what you charge and where you spend to win more margin.

Sales effectiveness

Help your team focus on the right deals and close more of them.

All of it points to one thing: more revenue, more profit.

Selected work

Examples of our impact

Real problems, real numbers. A sample of what we've built for operators across the Middle East and South Asia.

50%

Manufacturing

Design cycles cut in half

Every design change meant hours in CAD, followed by days of review and rework. Errors were expensive, and the owner was pulled away from sales to fix them personally. We built a tool that catches issues before they reach manufacturing and suggests corrections automatically. Rework time fell 50%, and the owner got his time back.

18%

Logistics

Faster dispatch for a Dubai freight forwarder

A Dubai freight forwarding company was losing hours each day chasing shipment status across email threads and paper manifests. Dispatch decisions depended on whoever picked up the phone first. We introduced a real-time shipment tracking dashboard and automated document matching between bookings and manifests. Dispatch time dropped 18%, and disputes over missing paperwork became noticeably less frequent.

17%

Warehousing

Inventory accuracy up, pick times down

A UAE warehousing operator ran inventory counts by hand across multiple zones, leading to frequent stock discrepancies and slow order picking. We built a barcode-driven tracking system tied to a live inventory dashboard, replacing spreadsheet reconciliation. Pick times fell 17%, and stock discrepancies dropped noticeably, freeing staff to handle order volume more consistently.

16%

Hospitality

Cutting food waste across a Dubai restaurant group

A multi-location restaurant chain in Dubai was over-ordering perishables at some outlets while running short at others, with no shared visibility across locations. We built a demand forecasting tool tied to a central inventory dashboard, syncing orders to actual sales patterns per location. Food waste dropped 16%, and stockouts during peak service hours became less common.

1

Trading

A live feed replaced a WhatsApp chain

A five-person metal trading desk priced physical product off broker messages relayed through WhatsApp, then logged by hand in Excel. Every step added delay and risk. We replaced it with a live pricing dashboard and a structured system for tracking hedges against physical trades. The team now prices with confidence, and nothing falls through the cracks.

3

Technology

Built for firms, bought by engineers

A generative AI company built for architecture firms was selling almost exclusively to software engineers. The website spoke in technical terms; the intended buyer needed to see their own problem on the page instead. We rebuilt the landing experience around what architecture firms actually struggle with, and simplified pricing into three clear tiers. Conversion shifted toward the customer the business was built for.

40%

Healthcare

Faster from draw to lab

A home healthcare provider was losing the race against sample degradation. Blood draws needed to reach the lab within hours, but visit times and drop-off delays kept eating into that window. We rebuilt the process end to end, from how staff prepared for visits to how labs were chosen. Time-to-lab dropped 40%, with no new equipment or external partners required.

Process

How we work

00

Strategy call

Completely free. This is where we understand your issues. We listen first, before anything else.

01

Diagnostic

We look at your operations and data, and find the highest impact use cases where AI can help you grow.

02

Build

We build one working solution for your highest-impact problem, inside your business, not a slide deck.

03

Scale

We scale it to all other identified use cases where AI can help. Built for production from day one.

Most AI pilots never make it past the pilot. We build for scale from the start, within your budget.

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FAQ

Common questions

We start with a focused conversation to understand your business, your operations, and the problems slowing you down. We listen first. The goal is to get a clear picture of where you are today and where you want to go.

We dig into your data and workflows to identify where the AI application layer can create an outsized impact for your business. You come away with a clear, prioritized view of the single highest-impact opportunity — the one worth building first.

Most engagements move from diagnostic to a working solution in a matter of weeks, not months. We build one high-impact solution first, prove it inside your business, then scale to other use cases once it's delivering results.

We are industry agnostic. We are problem solvers that are AI first, and we look for AI solutions to your most challenging problems. Our work spans a lot of industries. Let's talk and we can assess if we can help — sign up for the free strategy call.

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Find out where AI can move the needle in your business.

Tell us a little about your business and we'll be in touch.